BOOKPARKINGNOW
Last Updated: January 10, 2025
Introduction
This Privacy Notice (“Notice”) applies to you if you:
- Purchase, reserve, or use parking services offered through BOOKPARKINGNOW (“Company,” “we,” “us,” or “our”);
- Create an account on our website;
- Access or use our website(s) that display or link to this Notice (the “Site”);
- Use any of our digital services, integrations, or APIs;
- Own or operate a vehicle that accesses a parking facility booked through BOOKPARKINGNOW;
- Provide, or authorize another person or organization to provide, Personal Information (as defined below) to us;
- Sign up for promotional communications; or
- Communicate with our customer support team.
This Notice describes how we collect, use, store, share, and protect your Personal Information in connection with your use of our services.
By using BOOKPARKINGNOW’s services, including reserving or accessing a parking facility through our platform, you acknowledge and consent to the collection, use, disclosure, and retention of your information as described in this Notice. If you do not agree, please do not use our services.
Your Consent
We make this Notice available to you at the time we collect your Personal Information and through our Site.
By using our services or providing Personal Information to us (directly or through third parties such as parking facility operators or payment providers), you consent to our collection, use, disclosure, and retention of your Personal Information as described in this Notice and as permitted by applicable law.
You may withdraw your consent at any time, subject to legal or contractual restrictions. However, doing so may prevent you from using certain features or completing transactions. Upon withdrawal, we will delete, deidentify, or aggregate your information where legally permitted and where it is no longer required for legitimate business or legal purposes.
Interpretation and Definitions
Personal Information
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.
Examples may include:
- Name
- Email address
- Telephone number
- Billing and payment information
- Account username and password
- IP address
- Vehicle information (make, model, color)
- License plate number
- Transaction history
- Location and parking session data
Personal Information does not include information that is anonymized, aggregated, publicly available, or otherwise excluded under applicable law.
How We Use Your Personal Information
We use your information for legitimate business purposes, including:
1. To Provide Our Services
- Process parking reservations and payments
- Confirm bookings and provide receipts
- Enable entry and exit at participating parking facilities
- Manage accounts and customer support
2. To Communicate With You
- Send booking confirmations and service-related messages
- Provide security alerts or system updates
- Respond to inquiries and support requests
You may not opt out of essential service communications related to active reservations or accounts.
3. For Business Operations
- Fraud prevention and security monitoring
- Analytics and service improvement
- IT system maintenance
- Billing and collections
4. Marketing and Promotions
- Send newsletters, offers, and promotions (where permitted by law)
- Conduct surveys and customer feedback initiatives
You may opt out of marketing communications at any time via unsubscribe links or by contacting us.
5. Legal and Compliance
- Respond to law enforcement requests
- Comply with legal obligations
- Enforce our Terms of Service
- Protect our rights, customers, and systems
We do not sell your Personal Information to third-party advertisers.
Information We Collect
1. Information You Provide
When you create an account or make a reservation, we may collect:
- Name
- Email address
- Phone number
- Billing address
- Payment details
- Vehicle details
- License plate number
- Customer support communications
2. Information from Third Parties
We may receive information from:
- Parking facility operators
- Parking aggregators or partners
- Payment processors
- Fraud detection services
- Marketing partners
3. Automatically Collected Information
When you visit our Site, we may collect:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time spent on pages
- Referral URLs
4. Cookies and Tracking Technologies
We use cookies, pixels, and analytics tools (such as Google Analytics) to:
- Recognize returning users
- Improve functionality
- Measure traffic and performance
- Personalize user experience
You may control cookies through your browser settings, though disabling cookies may limit certain features.
5. Location and Parking Activity Data
We may collect data regarding:
- Parking facility accessed
- Date and time of entry/exit
- License plate recognition data (if provided by facility operators)
- Reservation status
How We Share Information
We do not sell Personal Information. We may share information in the following situations:
Service Providers
With trusted vendors that assist us in:
- Payment processing
- Hosting and IT services
- Fraud prevention
- Customer support
- Marketing services
Parking Facility Operators
We share necessary information (e.g., reservation details, vehicle information) with participating parking facilities to fulfill your booking.
Legal Requirements
When required by law, court order, or government request.
Business Transactions
In connection with mergers, acquisitions, restructuring, or asset sales.
Links to Third-Party Sites
Our Site may link to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before submitting information.
Information of Minors
Our services are not directed to children under 13. We do not knowingly collect Personal Information from children under 13 without parental consent. If you believe a child has provided Personal Information, please contact us so we can delete it.
Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your information.
However, no transmission or storage system is completely secure. You provide information at your own risk.
Data Retention
We retain Personal Information:
- As long as necessary to provide services
- To comply with legal obligations
- To resolve disputes
- To enforce agreements
- For fraud prevention and security
When no longer required, we delete, deidentify, or aggregate the data as permitted by law.
Your Rights and Choices
Depending on your jurisdiction, you may have rights to:
- Access your Personal Information
- Correct inaccurate data
- Request deletion
- Restrict processing
- Withdraw consent
- Opt out of marketing communications
To exercise your rights, please contact us using the details below.
International Users
BOOKPARKINGNOW may operate or host systems in the United States. By using our services, you consent to the transfer of your Personal Information to jurisdictions that may have different data protection laws than your country of residence.
We take reasonable steps to ensure your data is protected in accordance with this Notice.
Jurisdiction for Disputes
Any dispute arising under this Notice shall be subject to the exclusive jurisdiction of the federal or state courts located in the State of New York.
Changes to This Notice
We may update this Privacy Notice from time to time. Changes become effective upon posting with a revised “Last Updated” date. Continued use of our services after updates constitutes acceptance of the revised Notice.
Contact Us
If you have questions about this Privacy Notice or our data practices, please contact us at:
Accessibility
We are committed to ensuring accessibility for individuals with disabilities. If you require assistance accessing this Notice, please contact us and we will provide it in an accessible format.